OL
House Brand
Original Luwak
The brand's official voice for corporate articles, sustainability statements, and communications requiring company authority.
Editorial & Master Roastery
The keepers of Indonesia's wild luwak coffee.
Original Luwak is a brand built on one principle: only beans from wild civets, only traditional processing, only consistency you can defend. Our team writes from the sorting room, the cupping bench, and the roastery — never from library research.
6Practitioners
100%Wild Luwak
18+Years
72+Articles
Meet the Team
Six professionals, one standard.
Every contributor at Original Luwak is an active practitioner in production — no freelance writers, no AI-generated content.
PA
Master Q Grader
Pippo Ardilles
CQI-licensed Q Grader who signs off on every batch before it enters the catalog. 12 years of luwak-cupping experience.
Ca
Master Roaster
Cahyo
Two decades roasting luwak. Built the signature profile that preserves the earthy, syrupy body and long finish unique to wild luwak.
TP
Senior Sensory Analyst
Tania Putri
Describes the flavor profile of each batch with precision — flavor wheel, intensity, balance, finish. Specialty in Sumatran luwak.
TA
Wild Sourcing
Tazakka Artesa
The field officer who verifies that every bean we accept truly comes from wild civets, never from caged farms.
HH
Managing Editor
Hafif Hizli
Responsible for accuracy, ethics, and consistent narrative across every Original Luwak publication.
Editorial Standard
Our roastery discipline applied to every article.
Original Luwak applies four content verification stages as strict as the four QC stages on our product.
01
Author = practitioner
Every article is written by a team member active in production — never a freelance writer.
02
Source verification
"Wild luwak" claims are verified against supplier documentation and field-officer visits.
03
Peer review
Q Grader + editor provide dual sign-off for sensory accuracy and ethical framing.
04
Annual refresh
Product- and supplier-specific articles are refreshed every year, with a new timestamp.
Certification
The standards we hold.
HalalMUI Indonesia
SCASpecialty Coffee
CQIQ-Grader License
AEKIAICE Member
WildEthical Sourcing
BPOMFood Safety
Interested in premium luwak?
Talk to our team about your requirements. Private label, custom roast profiles, and samples for pre-order evaluation are available.
